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Whether you're working to get on the cover of a magazine, or to establish yourself as a star in your own social set, follow these tips to make yourself stand out:
- To draw attention to a body part (your spectacular derrire or legs, your piano-playing hands), insure it for a million dollars.
- Use a visual signature to promote your identity - like Anna Wintour's sunglasses or Hugh Hefner's pajamas.
- Apply the principle of dis-expectation to your looks. If every other starlet in Hollywood or every girl in your social set is blonde, you go brunette.
- Think of yourself as a brand. Everything you do - hobbies, conversation, appearance - should enforce or broaden your distinctive identity. To show that you're brainy, yet wacky, play high-speed, high-stakes chess in the park (or at least say that you do). To highlight your analytical style, brandish a yellow legal pad.
- Shape your name to suit your image. Copy media mogul Mel Karmazin: any reporter who dares refer to him by his full name, "Melvin Alan," is instructed to use "Mel." After all, it's explained, "Walt Disney is not Walter Disney."
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