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It's not enough to have money; you must use your money in the right way. Try these money tips:
- Show your appreciation for the best by refusing to settle for anything less than exactly what you specify. You demand a specific brand of bottled water, or an obscure, imported brand of toothpaste.
- A popular signaling strategy for those who aren't much interested in signaling is to dress casually and cheaply, with just one item of expensive clothing - to show that you're unpretentious by choice.
- The simplest way to waste impressively is to pay for something you never use. Keep up with the monthly fees for that swanky gym, even though you haven't gone for a year. Board a horse at a stable without ever going riding (a popular technique in L.A.).
- To encourage people to ignore their natural feelings of miser's hoard, or reluctance to part with money, remove the sting of spending by replacing familiar currency with make-believe money: chips, plastic cards, tickets, vouchers to sign.
- Remember that the rich and the poor alike love to get goodies for free. To please customers, clients, or visitors, give something away - whether unlimited cookies or a gift bag loaded with expensive trinkets.
- Above all, remember sprezzatura (the ability to make the difficult appear effortless) and avoid the appearance of affectation. Wondering whether to make the bold step of sporting an ascot? Remember the Ascot rule: if you haven't been, don't wear one.
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