Gretchen Rubin portrait by Allie Coyle

We can accept ourselves and also expect more from ourselves.

In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.

“One of the best ways to make yourself happy is to make others happy. One of the best ways to make others happy is to be happy yourself.”

GRETCHEN RUBIN

NEW PRODUCTS

The new Happiness Project collection is here

Workbooks, tear-away inspiration, a countdown calendar for special milestones: meet the new additions to the Happiness Project collection.

RESOURCE

Gift Idea Generator Worksheet

Giving somebody a gift they love is satisfying, but it’s not always easy, especially if you’re trying to come up with something on the spot. This guide will help you generate thoughtful gift ideas now so you can avoid a last-minute scramble when it’s time to shop for presents.

READ

The Secret to Happiness Is Self-Knowledge: How to Know Yourself Better

People often ask me, “What’s the secret to happiness? If you had to choose one thing, what would you choose?”

Depending on your perspective, that question can be answered in a few different ways.

LISTEN

Exercise Tips from NPR’s LifeKit: Could Watching TV Actually Help You Get Moving?

For “Move Happier,” Gretchen talks with Marielle Segarra, host of NPR’s Life Kit, about ditching the all-or-nothing rule, making the most of everyday activities, and the importance of smell and lighting.

HAPPIER APP

Jump-Start Your Habits with the Happier™ App

Choose a short, guided challenge to help you make progress on habits, organization, relationships, and more, with clear prompts you can start anytime.

READ

Do You Follow Any “New” Traditions?

I’m very interested in the traditions of everyday life.

Research shows that traditions and rituals boost physical and emotional health. They can elevate experiences, enrich memories, strengthen relationships, and reduce decision-making. They can add a sense of whimsy, community, and holiday to our lives.


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WHAT'S NEW

Discover the latest articles and podcast episodes.

CURATED COLLECTIONS

Explore Gretchen Rubin’s work on these popular topics.

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Tap in to the power of your five senses as a path to a happier, more mindful life.

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Unexpected insights and concrete suggestions about how to create a happier life.

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Helpful tips, tools, and strategies for building (and breaking) habits.

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Understand yourself and others with Gretchen Rubin’s personality framework.

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ABOUT GRETCHEN

Gretchen Rubin portrait by Allie Coyle, cropped

About Gretchen

Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.

Subscribe to Gretchen’s newsletter.

Every Friday, Gretchen Rubin shares 5 things that are making her happier, asks readers and listeners questions, and includes exclusive updates and behind-the-scenes material.