Gretchen Rubin portrait by Allie Coyle

We can accept ourselves and also expect more from ourselves.

In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.

The Happiness Helpline

INTRODUCING

The Happiness Helpline

Ask Gretchen Rubin’s AI Happiness Helpline about happiness, habits, and human nature. It’s powered by her books, articles, and podcast episodes, and will try to give you a great answer to your dilemma.

CLEAR CLUTTER

Make Spring Cleaning Fun

Deciding what to get rid of is the hardest part of clearing clutter. This scavenger hunt from Gretchen Rubin and Clutterbug® gives you a clear place to start.

CLEAR CLUTTER

Try the One-Minute Rule

Need a simple and effective way to get your life under control? Try the “one-minute rule.” Immediately do any task that can be finished in one minute

SHOP TOOLS

Organize, Track, and Build Habits that Last

Spring is a terrific time for a fresh start, and the right tools can make all the difference. 

"What we do every day matters more than what we do once in a while."

GRETCHEN RUBIN

CHANGE A HABIT​

Burnout? It May Be Obliger-Rebellion

When people who always say “yes” feel overtaxed, resentment builds until they snap. Learn the warning signs of Obliger-Rebellion before it leads to drastic decisions.

MAKE PROGRESS

Fun Ways to Get Moving

The Move 26 challenge continues in the Happier app with a new bingo card full of fresh ideas to help you move for 26 minutes every day. Complete a row or the entire card for an email surprise.

CHANGE A HABIT​

How to Stick to an Exercise Routine

In this episode, Gretchen and Elizabeth discuss what the Four Tendencies reveal about finding the exercise approach that will actually work for you.

MAKE PROGRESS

Stuck on a Project You Can't Finish?

Gretchen shares her approach to creating a plan that will work for you in her new Audible Original audiobook—so you can finally get it done.

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Gretchen Rubins “Five Things Making Me Happy” newsletter is one of today’s most popular newsletters. You’ll get a weekly round-up of what’s making Gretchen happy, as well as practical tips, research, and resources about how we can make our lives happier, healthier, more productive, and more creative.

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WHAT'S NEW

Discover the latest articles and podcast episodes.

CURATED COLLECTIONS

Explore Gretchen Rubin’s work on these popular topics.

Life in five senses cover painting

Tap in to the power of your five senses as a path to a happier, more mindful life.

Smiley Faces

Unexpected insights and concrete suggestions about how to create a happier life.

Onward keyboard keys on white background

Helpful tips, tools, and strategies for building (and breaking) habits.

Four Tendencies colored folders

Understand yourself and others with Gretchen Rubin’s personality framework.

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ABOUT GRETCHEN

Gretchen Rubin portrait by Allie Coyle, cropped

About Gretchen

Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.

Subscribe to Gretchen’s newsletter.

Every Friday, Gretchen Rubin shares 5 things that are making her happier, asks readers and listeners questions, and includes exclusive updates and behind-the-scenes material. 

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